the inner-workings of my mind
When I'm not pre-occupied with writing essays and doing school assignments, you can often find me creating content for my brands Instagram & Tik Tok pages. Creating merchandise designs for my favourite music artists is also a (not so typical) hobby of mine.
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I love my cats & enjoy watching movies at any free moment I have. My favourite movies and shows include Good Time (2017) , Hercules (1997) and A Series Of Unfortunate Events (2017).
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what i'm currently loving
what i'm listening to
a brief history of me
Education
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National University of Singapore (Bachelor of Arts)
2020-Present
Major in Communications and New Media
Minor in Film Studies
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Singapore Polytechnic (Diploma)
2017-2020
Visual Communication and Media Design
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Skills
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Technical Skills
-Adobe Creative Cloud Suite
- Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
- HTML,CSS & JavaScript
- Studio Photography & Videography
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Industry Knowledge
- Pre-production & Production workflow
- Graphic Design
- Advertising
- Social Media Content Creation
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Experience
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threadsbysabs (Owner & Content Creator)
2020-Present
- Manage various social media accounts for the business, such as Instagram with 1.5k followers and Tik Tok with over 12k followers and 1M likes.
- Liaise with collaborators like Lazada, to create 3 Tik Tok videos and 2 Instagram posts for both of the companies' social media accounts.
- Founded an Etsy shop selling custom and hand-made bags and gifts, currently with over 1000 sales and 10 different products.
Instagram : https://www.instagram.com/threadsbysabs/?hl=en
Etsy Shop : https://www.etsy.com/sg-en/shop/threadsbysabs
Tik Tok : https://www.tiktok.com/@threadsbysabs?
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AsiaOne (Digital Video Intern)
May 2021 - Aug 2021
- Conceptualize and produce shareable and entertaining video content for AsiaOne's TikTok, including writing, directing, shooting and editing bite-sized video content.
- Organically grew AsiaOne’s TikTok page, with over 6000 new followers and 900k page views over a 3-month period.
- Design and execute animations and graphics for AsiaOne’s video content, including use of After Effects to render motion graphics and, and Adobe Photoshop & Illustrator supporting graphics for videos.
- Create and edit weekly bite-sized news videos for AsiaOne’s Facebook and YouTube platforms, including on-set production as well as post-production responsibilities.
- Assist video producers in adhoc video editing for AsiaOne's original content made for Facebook, YouTube and Instagram audiences.
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Reel Loco Productions (Intern)
Jun 2019 - Dec 2019
- Oversaw casting and locations for pre-production stages, liaising with talents and external sources. Contacted about 50-70 talents per shoot, including agencies and freelancers.
- Prepared and made props for shoots, and outsourced necessary materials. Took on production roles of production assistant and art assistant on set, ensuring production was running smoothly.
- Managed logistics for shoots, including catering, props, and talent management.
- Edited over 300 casting clips using Adobe Premiere pro to present to clients and the director.
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All The Batter (Service Crew)
Sep 2020 - Apr 2021
- Mentor and train new and junior level staff to ensure proper food handling and strong customer service orientation.
- Oversaw escalated customer service complaints, always ensuring customer satisfaction to provide customer satisfaction, increased retention, and customer loyalty.
- Prepared customer and online delivery orders within 5 minutes to ensure freshness and to cater to customers' expectations.
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